Data Privacy Policy

SOFA4U takes the privacy of its customers very seriously and the security of your personal information is extremely important to us.

This policy sets out what information we collect about you, and how it will be used and stored by us when you use our website, contact us electronically or contact us by telephone. 

By making a purchase of goods or services from SOFA4U, visiting, registering an account, placing an order or by communicating with us online by telephone you are accepting and consenting to the practices described in this policy

When we say ‘we’, ‘our’, ‘us’ or ‘SOFA4U’ in this policy we are referring to SOFA4U.

For the purpose of the General Data Protection Regulation (EU 2016/679), the data controller is SOFA4U, Unit 3, Hamlet Green Ind Est, Haverhill, CB9 8QL

What information does SOFA4U collect?

When you place an order with SOFA4U  via our telesales department or on our website, the information that we collect and store, relating to you is primarily used to enable us to provide our products and services to you. This is to ensure that we can carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us.


Your name, address and contact details may be shared with our furniture suppliers and delivery contractors to ensure that we can fulfil our contractual arrangement with you to deliver the products and services you purchase from us.

SOFA4U  holds this information for the full period of the furniture guarantee to allow us to commit to the guarantee and send out our service managers if required.

Furniture suppliers who deliver to you directly will be passed your full contact details, that you provide us, to allow them to fulfill this requirement. In some cases, where they are responsible for the furniture guarantee, this information may be stored for the full period of the guarantee to allow them to fulfill this.

If you provide information to us about any person other than yourself, you must ensure that they understand how their information will be used and that they have given their permission for you to disclose it to us and for you to allow us to use it for the purposes discussed with you e.g. to arrange for delivery of the furniture.

If you use our website to register an account, the information you provide to us will be stored and may be used to facilitate that request or service.

·       We communicate with members of your family or your household in relation to provision of our services or products (for example, to arrange for delivery);

·       You provide information to us through your use or interaction with our social media channels.

Why do we collect information and how do we use it?

Under the GDPR we must have a lawful reason for using (or 'processing') your personal information. One of the lawful reasons is 'legitimate interests'. Legitimate Interests means that we can process your personal information if we have a genuine and legitimate reason and we are not harming any of your rights and interests in doing so. 


So, what does this mean? When you provide your personal details to us, we use your information for our legitimate business interests to ensure we can provide you with the best service possible and help us ensure you only receive relevant information from us.

Before doing this, though, we will also carefully consider and balance any potential impact on you and your rights.

Some typical examples of when we might use the approach are for preventing fraud, direct marketing, maintaining the security of our system, data analytics, enhancing, modifying or improving our services, identifying usage trends and determining the effectiveness of our advertising.

We will process the personal information you have supplied to us to conduct and manage our business to enable us to give you the most appropriate marketing, information, service and products and provide the best and most secure experience. These are what we consider our 'Legitimate Interests'.

Our interests

The following are when and why we would use this approach:

Direct Marketing: If you purchased from us prior to the 9th May 2018 and have not unsubscribed from receiving marketing information, we will send you emails, SMS and postal marketing, which relates to relevant promotions and offers that we feel will be of interest to you.

If you purchased from us after the 9th May 2018 we will only send you emails, and SMS marketing which relates to relevant promotions and offers that we feel will be of interest to you if you have actively consented to receiving it.

We will continue to process your information in this way until you advise otherwise. You can opt out of this processing activity at any point using the unsubscribe link on all emails and included within SMS, and by using the contact us function on our website.

We will never sell your details to other companies so that they can market to you.

Add items to your basket: If you create an account on our websites and add items to your basket but the sale is not completed, we may contact you by telephone or email to ensure that there were no technical issues that meant that you were unable to complete the purchase. This information will be stored for 30 days before being deleted.

·       Protecting you: Processing your information to protect you against fraud when transacting on our website, and to ensure our websites and systems are secure.

·       Using our websites or apps: During each of your visits to our website we may automatically collect the following information from you:

o   Technical information, including the Internet Protocol (IP) address used to connect your device to the Internet, your SOFA4U account login information, browser type and version, time zone setting, the country and telephone area code where your device is located, browser plug-in types and versions, operating system and platform

o   Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our websites (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs), methods used to browse away from page.

Your interests

When we process your personal information for our legitimate interests, we will consider and balance any potential impact on you and your rights under data protection and any other relevant law. Our legitimate business interests do not automatically override your interests – we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). 

How do we use Cookies?

Our website uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and allows us to improve our site. 

How do we store your data?

Any personal data that is provided to us is stored on our secure servers and/or those of the service provider hosting our site on our behalf. Any download of information relating to any transactions entered into on our site that will be encrypted to help ensure its safety.

Legal Obligations

You should be aware that if we are requested by the police or any other regulatory or government authority investigating suspected illegal activities to provide your personal information, we may be obliged to do so

Access to information and other rights

You have the right to access information we hold about you. If you wish to exercise your right of access, you must submit a written request and provide proof of your identity before we supply the information to you. 

Contact Us

If you have any questions or concerns with how SOFA4U process your personal information please do not hesitate to contact us via our website or by email

This Privacy Policy was last updated in May 2018.